Why the Best Brand Activations Feel Like Discoveries, Not Advertisements

Jenny Howard-Maxwell

Published on: 17/05/2026

The brand activations people remember are not the ones that sell the hardest. Here is the brand activation strategy that actually shifts perception and drives measurable results.

Brand Activation

The Difference Between a Corporate Event and a Brand Experience (And Why It Matters)

Jenny Howard-Maxwell

Published on: 06/05/2026

Most corporate events are forgettable. Not because they are poorly run, they aren't designed for it.

Brand ActivationCorporate Event Planning

What Is a Brand Activation — And Does Your Company Actually Need One?

Jenny Howard-Maxwell

Published on: 04/05/2026

Brand activation is one of the most used and least understood terms in corporate marketing.

Brand Activation

What Bentley, Snowflake, and Freshworks Know About Corporate Events That Most Companies Don't

Jenny Howard-Maxwell

Published on: 03/05/2026

The brands producing the most memorable corporate events share one thing in common.

Brand Activation