Why the Best Brand Activations Feel Like Discoveries, Not Advertisements

Jenny Howard-Maxwell

Published on: 17/05/2026

The brand activations people remember are not the ones that sell the hardest. Here is the brand activation strategy that actually shifts perception and drives measurable results.

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The Difference Between a Corporate Event and a Brand Experience (And Why It Matters)

Jenny Howard-Maxwell

Published on: 06/05/2026

Most corporate events are forgettable. Not because they are poorly run, they aren't designed for it.

brand experiencecorporate eventexperiential event planningbrand activation strategyexperiential marketing

What Is a Brand Activation — And Does Your Company Actually Need One?

Jenny Howard-Maxwell

Published on: 04/05/2026

Brand activation is one of the most used and least understood terms in corporate marketing.

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What Bentley, Snowflake, and Freshworks Know About Corporate Events That Most Companies Don't

Jenny Howard-Maxwell

Published on: 03/05/2026

The brands producing the most memorable corporate events share one thing in common.

corporate event strategybrand activationexperiential marketingcorporate event planning companyexperiential marketing company